My role on this show was Associate Creative Director. The CD an I collaborated across the entire experience. This was a client facing role where I presented multiple times per week.
I helped create an experience that would facilitate the clients goals of elevating customer success. We came up with ways to showcase different paths based on what the attendees needed so that it would be easily navigable and they could get all of the information they needed. Not only did I create beautiful experiences but also did the floor planning and layouts for the expo space, registration, and all of the lobby activations. I managed a team of designers, art directors, and 3D designers while interfacing with production and fabrication to bring ServiceNow Knowledge to life in 2018