Salesforce Connections 2019 took place on the shores of Lake Michigan in Chicago. We wanted to keep the outdoor National Park aesthetic that is Salesforce’s brand, but localize it for Chicago. The theme of Lake Life was born.
On this project I was the associate creative director in campground. I drew inspiration from anything and everything lake life related. Sailing, motor boating, fishing, paddle boarding, canoeing. campfires, National Park signs, trail markers, boardwalks, rocks, and trees. All of this was combined with the Salesforce brand to create an elegant immersive environment for attendees to network, learn, and above all enjoy themselves. I managed our team of 2D and 3D designers to achieve the goals of the client. This including putting decks together to present multiple times per week. In the end we had created a vibrant space where technology and nature met to offer an amazing experience for all attendees.