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THE FOG CREATIVE
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Salesforce World Economic Forum Nightcap 2019

This event took place in at the World Economic Forum in Davos, Switzerland in January of 2019. I worked with my Executive Creative Director to come up with a unique immersive experience to this party. The event was ocean themed and as the night moved along the lights got darker and darker as if the attendees were diving deeper and deeper into the sea.

My main responsibilities on this event were as follows.

  1. Come up with the outfits for the servers. We created a style that played off of old sailors with striped shirts.

  2. I designed port holes in SketchUp that held photos throughout the space. It was my job to draw them and present to the client. Then once approved I worked with fabrication to figure out how to build them and light them.

  3. All of the print work for the large format prints in the space were set up and laid out by me. We had to enlarge some lower resolution images so they would look clear and crips. How do I do it? That’s a trade secret. Again all of the placement was on me. I presented to the client and they approved.

  4. Brainstorm and bounce ideas around with our ECD to make the experience fun and unique.

The musical guests for this were Sting and Lucas Nelson.

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