It’s said a picture is worth a thousand words. I’m pretty sure I could write an entire book on each photo here, but I will spare you and be brief. I was the Creative Director on Dreamforce Campground 2019 for George P. Johnson. It was my job to own many parts of the show floor as well as manage, designers, art directors and 3D design. I was client facing and had to build decks, run the room in presentations, and sold ideas to the client. We didn’t just create a convention space. We created an immersive environment where attendees could come learn, network, relax, have fun and experience all Salesforce has to offer. This show is like none other. We literally create a forest with cabins and other structures. We want attendees to feel outdoors while they are indoors.
This zone requires a very diverse skill set to pull together. You have to manage a team, be the face of the agency to the client, draw in 2D and 3d, be an interior designer, graphic designer as well as think of things from a production and fabrication point of view. That is what it takes to manage 250,000sq./ft. of this project. This was the most challenging thing I have ever done. It was also the most rewarding.