While working for Box they utilized my experience in working on conventions. They needed someone to Art Direct BoxWorks as well as the afterparty.
My first order of business was coming up with a color story for the event that would distinguish each floor from the pervious. The main pillar for this story was the BoxWorks multi color logo. From this we created a social media presence, emails, landing pages, and finally the event. This color story gave a strong narrative that attendees were able to understand because even before they got to the convention they had been experiencing it.
Once the convention was over, it was time to party. The look and feel I created for the afterparty came from two places. First it came from the BoxWorks branding. Second, since Beck was the musical act, I pulled elements of his branding. What came out was an experience that still held the looks and feel of BoxWorks, but also had an injection of fun. People new they were in for something more than just another keynote speech.