Agency: Momentum Worldwide
Client: American Express
Role: Design Director
This was a cocktail hour and dinner done to tell the story of the relaunch of the American Express Business Platinum card and how it can help your business and reward you. There were two American Express Business Platinum events. One in Pasadena and one in New York. New York took place at Blue Hill Farm and Pasadena was at The Huntington Mansion. My main focus was Pasadena. Even though I ran both for a week and a half while the other design director was out of the office. This event was a high end dinner prepared by celebrity chef David Chang, a cocktail hour, a wine tasting by Indeed, and a headshot activation powered by Adobe.
As the design director my roles and responsibilities on this event were to collaborate with the creative team to bring their conceptual ideas to life, present to the clients multiple times per week, manage my team of 3D designers, technical designers and 2D designers, work with production, fabrication, and lighting to design a beautiful event space for the attendees to enjoy their evening of drinks and a dinner cooked by Celebrity Chef David Chang. I oversaw every piece of the design of this space from lighting, to furniture, to location, to attendee flow, and even how we were going to keep everyone warm outside in November.
My team and I designed this space from the bottom up. Granted it is a beautiful location my team and I took it to the next level. As soon as the attendees arrived they knew this was a special event. We used branding and lighting to tie the valet area and path to the mansion to tie it all together with the event. Furniture and decor were modern but hinted back to the early 19th century when the mansion was built. All of the fabrication was done by Tractor Vision in LA. My team and I provided a cohesive experience from start to finish that exuded the high end look and feel of the American Express Business Platinum card.